Lead Developer

• Primary lead in the development of all agency internal and client interactive deliverables.
• Establishes and manages development based SOP, workflow and processes.
• Implements advanced tracking mechanisms on digital assets for success KPIs inline with client goals and objectives.
• Providing advanced techniques to new front-end techniques and tooling to junior developers for process improvement.

LEAD DEVELOPER

• Formulates project estimates, profitability, requirements and project scopes as a function of business goals.
• Develops project strategy on information architecture, content data relationship modeling.
• Identifies, installs and configures measurement/tracking strategies for projects using Google Analytics and Google Tag Manager.
• Works cross functionally and with clients to ensure proper execution interactive mediums with respect to goals and objectives.
• Primary lead in the development of all agency internal and client interactive deliverables.
• Performs detailed and thorough analysis of front-end KPI metrics as well as provides deep understanding of valued web engagements and their function in the client sales funnel.

FREELANCE CREATIVE

• Providing creative multi-media solutions; from traditional to multi-device interactive.
• Collaborating with clients to establish brand identities, voices, and messaging.

LEAD DEVELOPER

• Selected 2016 Progressive Dental Employee of the Year
• Led creative, front-end and back-end development of agency wide theme engines serving 90+ client delivered/launched sites in 2016.
• Served as primary designer & developer on high profile client projects.
• Rebranded Progressive Dental, redesigning the logo, tradeshow display, collateral and all branded material.
• Engineered advanced analytic frameworks powering unique events for all sites measuring user engagement (video, site interaction and scroll depth).

INTERACTIVE CREATIVE DIRECTOR

• Led all creation, concepting, design and development of client deliverables including: print, tradeshow display design, and web interactive.
• Concepted, designed, and intrumental in all front-end and back-end development of custom WordPress CMS sites.
• Worked with clients to gain insight on their business, goals, sales cycles to develop interactive solutions based on real measurable goals to drive ROI.
• Led all creative presentations to clients in gaining concept/deliverable approval.

SENIOR ACCOUNT EXECUTIVE - DIGITAL INTERACTIVE PRODUCER

• Managed daily marketing advertising account/client service needs along with large scale digital interactive website projects.
• Led internal and external meetings and client presentation of creative and development.
• Coordinated internal and external resources and project managed multiple timelines to meet marketing material needs for various mediums.
• Provided detailed analytics and recommendations on various forms of online media with respect to ROI and KPIs.

DIRECTOR OF DIGITAL INTERACTIVE

• Led the digital production and strategy of agency clients.
• Managed and facilitated the implementation of 200 store build-out of online ordering for Hungry Howie’s FL franchises.
• Developed and conceptualized content tactics for digital initiatives, including: email, social media and loyalty promotions.

MBA

BA