LEAD DEVELOPER

Findsome & Winmore • November 2016 - Present

  • Formulates project estimates, profitability, requirements and project scopes as a function of business goals.
  • Develops project strategy on information architecture, content data relationship modeling.
  • Identifies, installs and configures measurement/tracking strategies for projects using Google Analytics and Google Tag Manager.
  • Works cross functionally and with clients to ensure proper execution interactive mediums with respect to goals and objectives.
  • Primary lead in the development of all agency internal and client interactive deliverables.
  • Performs detailed and thorough analysis of front-end KPI metrics as well as provides deep understanding of valued web engagements and their function in the client sales funnel.

FREELANCE CREATIVE

Cao Creative • April 2010 - Present

  • Providing creative multi-media solutions; from traditional to multi-device interactive.
  • Collaborating with clients to establish brand identities, voices, and messaging.

LEAD DEVELOPER

Progressive Dental • September 2015 - November 2016

  • Selected 2016 Progressive Dental Employee of the Year
  • Led creative, front-end and back-end development of agency wide theme engines serving 90+ client delivered/launched sites in 2016.
  • Served as primary designer & developer on high profile client projects.
  • Rebranded Progressive Dental, redesigning the logo, tradeshow display, collateral and all branded material.
  • Engineered advanced analytic frameworks powering unique events for all sites measuring user engagement (video, site interaction and scroll depth).

INTERACTIVE CREATIVE DIRECTOR

Thirteen05 Creative • August 2014 - August 2015

  • Led all creation, concepting, design and development of client deliverables including: print, tradeshow display design, and web interactive.
  • Concepted, designed, and intrumental in all front-end and back-end development of custom WordPress CMS sites.
  • Worked with clients to gain insight on their business, goals, sales cycles to develop interactive solutions based on real measurable goals to drive ROI.
  • Led all creative presentations to clients in gaining concept/deliverable approval.

SENIOR ACCOUNT EXECUTIVE - DIGITAL INTERACTIVE PRODUCER

&Barr • October 2013 - August 2014

  • Managed daily marketing advertising account/client service needs along with large scale digital interactive website projects.
  • Led internal and external meetings and client presentation of creative and development.
  • Coordinated internal and external resources and project managed multiple timelines to meet marketing material needs for various mediums.
  • Provided detailed analytics and recommendations on various forms of online media with respect to ROI and KPIs.

DIRECTOR OF DIGITAL INTERACTIVE

Devine Communications • Aprl 2013 - October 2013

  • Led the digital production and strategy of agency clients.
  • Managed and facilitated the implementation of 200 store build-out of online ordering for Hungry Howie’s FL franchises.
  • Developed and conceptualized content tactics for digital initiatives, including: email, social media and loyalty promotions.

MBA

Master of Business Administration - Marketing

Crummer School of Business at Rollins College • 2010

BA

Business Administration - Finance

University of Central Florida • 2005

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