321 the Agency • December 2019 - Present
Findsome & Winmore • November 2016 - December 2019
- Formulates project estimates, profitability, requirements and project scopes as a function of business goals.
- Develops project strategy on information architecture, content data relationship modeling.
- Identifies, installs and configures measurement/tracking strategies for projects using Google Analytics and Google Tag Manager.
- Works cross functionally and with clients to ensure proper execution interactive mediums with respect to goals and objectives.
- Primary lead in the development of all agency internal and client interactive deliverables.
- Performs detailed and thorough analysis of front-end KPI metrics as well as provides deep understanding of valued web engagements and their function in the client sales funnel.
Cao Creative • April 2010 - Present
- Providing creative multi-media solutions; from traditional to multi-device interactive.
- Collaborating with clients to establish brand identities, voices, and messaging.
Progressive Dental • September 2015 - November 2016
- Selected 2016 Progressive Dental Employee of the Year
- Led creative, front-end and back-end development of agency wide theme engines serving 90+ client delivered/launched sites in 2016.
- Served as primary designer & developer on high profile client projects.
- Rebranded Progressive Dental, redesigning the logo, tradeshow display, collateral and all branded material.
- Engineered advanced analytic frameworks powering unique events for all sites measuring user engagement (video, site interaction and scroll depth).
INTERACTIVE CREATIVE DIRECTOR
Thirteen05 Creative • August 2014 - August 2015
- Led all creation, concepting, design and development of client deliverables including: print, tradeshow display design, and web interactive.
- Concepted, designed, and intrumental in all front-end and back-end development of custom WordPress CMS sites.
- Worked with clients to gain insight on their business, goals, sales cycles to develop interactive solutions based on real measurable goals to drive ROI.
- Led all creative presentations to clients in gaining concept/deliverable approval.
SENIOR ACCOUNT EXECUTIVE - DIGITAL INTERACTIVE PRODUCER
&Barr • October 2013 - August 2014
- Managed daily marketing advertising account/client service needs along with large scale digital interactive website projects.
- Led internal and external meetings and client presentation of creative and development.
- Coordinated internal and external resources and project managed multiple timelines to meet marketing material needs for various mediums.
- Provided detailed analytics and recommendations on various forms of online media with respect to ROI and KPIs.
DIRECTOR OF DIGITAL INTERACTIVE
Devine Communications • Aprl 2013 - October 2013
- Led the digital production and strategy of agency clients.
- Managed and facilitated the implementation of 200 store build-out of online ordering for Hungry Howie’s FL franchises.
- Developed and conceptualized content tactics for digital initiatives, including: email, social media and loyalty promotions.
Master of Business Administration - Marketing
Crummer School of Business at Rollins College • 2010
Business Administration - Finance
University of Central Florida • 2005